Big City Mountaineers Launches the Change a Life Campaign

Denver, Colo., May 7th, 2008 — Big City Mountaineers, the nation's leading volunteer organization devoted to mentoring urban teens during wilderness trips, launches the 2008 Change a Life Campaign designed to motivate fundraising among volunteers.

Volunteers for the summer BCM programs pay a $100 fee to help cover administrative costs. Through the Change a Life Campaign, volunteers have an opportunity to earn back their fee as well as raising more funds for the BCM program. To add incentive for extra fundraising, volunteers and donors can earn and win prizes from sponsors.

Volunteer Incentives:
• Raise $50: Receive a BCM keychain
• Raise $100: Receive a BCM performance t-shirt and be entered to win 1 of 5 Timbuk2 Messenger bags
• Raise $200: Receive $100 volunteer fee back and your choice of either 1) an original signed print by outdoor adventurer Andy Skurka or 2) an autographed copy of "The Hippie Guide to Climbing the Corporate Ladder" by Skip Yowell.
• Raise $300: Receive a framed National Geographic map of your course area and a Camelbak water bottle
• Raise $400: Receive and a Primus stove and be entered to win a free alpine Summit for Someone climb spot for 2009
• Top Fundraiser wins a Mountain Hardwear Phantom bag and Mountain Hardwear UL Kiva. A $600 value
• Second through sixth place will receive a gift card for a free pair of KEEN footwear

Donor Incentives:
• Donors contributing $50 or more will be entered to win a Jansport luggage set. Value at $500+

Thanks to Keen, Primus, Jansport, Andy Skurka, National Geographic, Timbuktu, Camelbak and Howard Schwartz for making this campaign possible.

About Big City Mountaineers
Big City Mountaineers, Inc. is a 501c(3) tax exempt corporation based in Denver, Colo., with the mission of providing urban teenage youth in need of positive adult mentoring with challenging and safe wilderness experiences led by qualified adult volunteer guides. BCM is the largest non-profit in the country devoted to working exclusively with at-risk teens using the outdoors as a transformational element in their lives. Learn more at www.bigcitymountaineers.org.