Content, Description, Purpose of Magazine

This is basically our media kit.

Content:
We’re covering anything and everything that happens in the world of nonprofits that operate in mountainous regions of the world. We’ll report on the people and places affected by nonprofit projects, from the individuals working on the ground to the beneficiaries of the projects. We’ll do in-depth interviews with kayakers, hunters, climbers, trekkers, and more, who are giving back to global mountain communities. We’ll write about businesses that have active grant programs and/or who sponsor events or clinics and what happened as a result of their positive activities/sponsorships. And we’ll follow the stories from start to finish, from the time nonprofits received grants, to the implementation of the project, and then to the final results.

Description of Project
Moving Mountains is a glossy 40- to 64-page, quarterly magazine that is both color and black and white. A supplementary website will become a repository of information for volunteer opportunities, available grants, press releases, events, projects, programs, daily news, and anything and everything that relates to nonprofits that operate in mountainous regions of the world.

The Purpose of MM
The purpose of Moving Mountains is to give outdoor enthusiasts the full story about where grant money goes and what volunteer hours do, to how that money and time was utilized, to the long-term results of projects. MM will also provide a platform for outdoor industry businesses to showcase the programs, people, and projects that are being supported by their grants.

Nonprofits have newsletters that discuss their goals and projects, but they don’t get the word out beyond their already-existing member base. Other magazines report on grants given to specific organizations and/or actual events, but they don’t tell the entire story about what happens to the money and/or people after those grants are awarded or the events occur. There isn’t one magazine representing the outdoor industry that tells the whole story; and there’s not one magazine that covers the activities of all nonprofits operating in conjunction with the outdoor industry. Moving Mountains will be that source of information.

Audience
MM’s target audience is the Conscientious Outdoor Lover—i.e. outdoor lovers who are interested in giving back to the global community.

• 90% of Americans participate in outdoor recreational activities and 89% of Americans give (totaling $295 billion per year). Moving Mountains’ potential audience is huge.
• The top two reasons people give are they are asked or presented a giving opportunity and/or they have a compassion for those in need. MM will help match people with the causes they believe in.
• 27% of Americans volunteer (61.2 million people), including 6% who are public lands volunteers. Another 16% of Americans say they would volunteer for public lands if they knew how to get started. MM will offer people the information they need to find out about more volunteer opportunities both with public lands and throughout the world.

Distribution
The magazine will be distributed for free to TMF members and to outdoor retail stores throughout the United States. It will also be distributed at various outdoor adventure events, including (but not limited to) film festivals, the OR Shows, outdoor adventure events (Teva Games, X-Games, etc).

Note to Outdoor Industry businesses
We seek corporate sponsors to partially fund the project. In return for business sponsorships, MM and TMF will offer advertising on the pages of the magazine, the MM website, and TMF website, magazines to distribute at their stores, to their employees, etc. Plus, we will cover any news, people, or events that you sponsor that benefit nonprofits.

Your involvement with nonprofits, including with Moving Mountains, will earn increased trust from your customers. “The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company.” In addition: “An overwhelming majority of Americans (86%) want companies to talk about their efforts, but only four in 10 say companies are doing that well” (http://www.coneinc.com). Moving Mountains can be the vehicle by which you do this.

Corporate Sponsorships
*Our nonprofit status means your sponsorship dollars are tax deductible.

Platinum Sponsorship: $10,000 per year. What you get: Back cover or double page-spread and prime advertising space on all pages of the MM and TMF websites.

Gold Sponsorship: $5000 per year. What you get: Full color page advertisement in magazine and advertising space on all pages of the MM and TMF websites.

Silver Sponsorship: $2500 per year. What you get: Half color page advertisement in magazine and advertising space on some pages of the MM and TMF websites.

Partner Sponsorship: $1000 per year. What you get: Quarter color page advertisement in magazine and advertising space on some pages of the MM and TMF websites.